18 tháng 11, 2013
CASE STUDY - DÀNH RIÊNG CHO VỊ TRÍ SALE
"Do you see that stapler? Convince me to buy it."
- "Bạn có thấy chiếc dập ghim kia không, hãy thuyết phục tôi mua nó"
SHORT ANSWER (3 ver.)
___"This stapler is the newest model with easier to use features such as quick loading and safety protection. It also comes with a money back guarantee for any reason if you are not satisfied."
___"This stapler is on sale for 30% off. The manufacturer is a new company so their prices are great right now. They have a great warranty program and it will save your company a lot of money with the substantial discount."
___"This stapler has the best value. With a 15% lower sticker price, it provides identical functionality with the more expensive brands. It's durable and staples through more paper than the other brands."
LONG ANSWER (1 ver.)
___"We are proud to carry this stapler. It's very durable and easy to use. Loading the staples is as simple as clicking this button on the bottom to open the top. The design is made with more curves to make it more appealing on the desk. It also is designed with more safety in mind. If you accidentally drop the staple on your foot or hit it with your hand, the curves are smooth enough where it will not break the skin. The warranty on the stapler is great too. It comes with a five year guarantee. We are currently offering this stapler for a low price of $19.99, and we have a low price guarantee. If you find a lower price in the next thirty days, we will gladly pay you the difference."
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Bài kiểm tra này muốn thử thách kinh nghiệm làm sale của bạn. Nếu chưa có chút kinh nghiệm nào, hãy TỎ RA là có. Mấu chốt là bạn cần chỉ ra SẢN PHẨM LÀ GÌ, CÔNG DỤNG RA SAO, DỄ SỬ DỤNG NHƯ THẾ NÀO, CÓ LỢI THẾ VỀ GIÁ.
